Heatcord
The Heatcord team · Based in the United Kingdom
Analysing coach webinar funnels since: 2019 (1,847+ funnels and counting) · Shipping paid webinars since: 2020 · First paid webinar: $497 cohort, 23 buyers, 1 Loom video and a sketchy schedule script · Now building: Heatcord. Live + automated webinars in one room.
The 90-second story
In 2020 we ran our first paid live webinar to sell a $497 cohort. Tools used: a Loom recording, a Mailchimp list of 800, a Stripe checkout link, and a sketchy little bash script that triggered the email + the URL drop at the same minute every Tuesday. Twenty-three people bought from that first session.
Two years later we were paying $240/month across nine tools (Mailchimp, WebinarKit, Calendly, Zapier, Wistia, Webflow, ManyChat, Trello, Stripe automation). The integrations broke every other week. The "all-in-one" enterprise tools were $200+/mo and built for B2B SDR teams, not solo course creators.
We started Heatcord in 2025 because the tool we wanted didn't exist. One room with three modes (live, automated, on-demand), one-button bridge from live to live-feel replay, audience list + smart audience tracking + scheduling built in, monthly billing, GDPR-compliant by default (EU data residency). Built for the coach who sells a $19 masterclass or a $2,000 cohort. Not the enterprise sales team.
Why our writing covers what it covers
Since 2019 we've analysed 1,847+ coach and course-creator webinar funnels. Our own, our consulting clients', and dozens of public funnels we've reverse-engineered. The benchmarks you'll see on heatcord.com (registration rates by niche, attendance rates by reminder cadence, the conversion-cliff at minute 18-22) are pulled from that dataset, not invented.
We write about webinar tactics because we've shipped them. Not as a software marketer pretending to know what a $497 funnel looks like, but as the team that's launched, broken, fixed, and re-launched dozens of our own and analysed hundreds for others.
When we claim "the offer reveal should land at minute 32," it's because we tested 25, 30, 32, 35, and 40 across 14 cohorts. When we say "the 15-minute reminder moves no-show from 40% to 70%," it's because we A/B tested it for three months on three different audiences.
If we make a claim, we can back it up. If you ever read something on heatcord.com and want the underlying data, email us at contact@heatcord.com. We'll send the raw numbers.
What we're not
Not a $50M-yearly revenue software company. Not a Y Combinator alumnus. Not a Forbes 30-under-30. Heatcord is a small operation in the UK with 15 V1 creators in the closed beta. We name names when something works; we name names when something breaks. That's the credibility we have to offer.
Posts from the Heatcord team
Contact
Email is best: contact@heatcord.com. We usually answer the same day. For Heatcord product questions or migration help: contact@heatcord.com.
If you're writing an article about webinar software for course creators and want a quote: please email and we'll send you something specific and quotable within 24 hours.