The blog
Plays, scripts, and post-mortems.
Tactical writing from the team building Heatcord. And the creators selling courses on it. No SEO fluff. No "ultimate guides." Just the moves that worked and the moves that didn't.
Featured · May 2026
The 8 most-read pieces this month
Google My Activity: view, manage, and delete your data (2026)
How to review, adjust, and purge everything Google records about you. Manual deletion, auto-delete at 3 / 18 / 36 months, voice recording controls.
Have I Been Pwned: check if your data has leaked
Practical guide to using HIBP, reading results without panicking, responding within the hour after a compromise, and preventing the next leak.
Mailchimp alternative (2026): 7 tools reviewed. And why coaches pick Heatcord
Mailchimp's pricing jumps fast after 5K contacts. The 7 alternatives that actually compete in 2026. Brevo, MailerLite, Kit, ActiveCampaign, Heatcord, Substack, Buttondown.
Calendly alternative (2026): 6 booking tools compared
Calendly drops 40% of webinar-driven bookings via the second-tab redirect. The 6 alternatives. Cal.com, SavvyCal, Acuity, TidyCal, Reclaim, Heatcord. By feature, price, and conversion-friction.
Kajabi alternative for webinars (2026)
Kajabi is course-first; webinars are an afterthought. Where Heatcord plugs in for the live + evergreen layer Kajabi doesn't ship well.
ClickFunnels alternative for webinars (2026)
ClickFunnels has a webinar funnel template but no actual webinar room. Heatcord IS the webinar room. And the funnel.
How to plan a webinar that sells (2026): 9-step playbook
The 9 steps that moved the needle across 1,847 coach webinars Heatcord has analysed since 2019. outline, offer reveal at minute 32, reminder sequence, replay drip.
Automated webinar funnel guide (2026): the 7-stage map
7 stages, each with its own conversion benchmark. Registration → reminders → live → offer reveal → checkout → replay drip → follow-up.
WebinarJam alternative for course creators (2026)
7 real complaints from G2 + Reddit, side-by-side with Heatcord, plus a 5-day migration plan.
WebinarKit alternative for course creators (2026)
7 complaints we hear most from WebinarKit users. Chat reset, single-offer limit, no real live, annual-billed cheap tier.
All posts
Everything else
The evergreen webinar guide for course creators
How always-next-session scheduling, chat simulators, and timed offers turn one recorded video into a 24/7 sales engine.
A webinar sales script you can actually steal
The 7-block structure: hook, agenda, founder story, mechanism, transformation, offer reveal, urgency. With time stamps and the lines that made our V1 cohort sell.
The 8 webinar KPIs course creators actually need
Forget watch-rate vanity metrics. Track sign-up→show, offer-reveal→click, and dollar-per-registrant. Benchmarks from real V1 webinars.
How to run a webinar end-to-end (without a 9-app stack)
From video upload to first registrant to the offer-click chart. The minimum-viable funnel that actually converts.
Webinar follow-up email templates that recover 12% of no-shows
Five emails: no-show, watched-but-didn't-buy, replay, cart-close, last-chance. Copy + send times.
Replay best practices. Your webinar isn't dead after Tuesday
How to set the replay window, gate the URL, and use the chart to pick which segments to clip for ads.
The anatomy of a 60%+ sign-up page
Headline, sub, social proof, agenda, FAQ, form. The two sections you can probably cut. The one most creators forget.
One-click registration links. When you already have the email
Tokenized links so subscribers register with one tap from your newsletter. The math on the conversion lift and the security pattern.
Pick your webinar format. Live, automated, hybrid, or "live-on-demand"
Each format's ideal use, attendance pattern, and the one piece of tech to get right.
Panel discussion questions that don't sound like a Zoom call
30 questions, sorted by warm-up / depth / contention / close. With timing notes for a 60-minute room.
The honest webinar-platform shortlist (May 2026)
Six tools, real prices, who each is actually for. Yes, Heatcord is on the list. Yes, we name when a competitor beats us.
Evergreen webinar software. What to look for in 2026
The five things that matter (chat persistence, multi-offer, JIT scheduling, EU data, transparent monthly billing) and the five that don't.
All posts written by the Heatcord team. Email contact@heatcord.com if you want to write a guest play. We pay $400 for a piece we publish.